🤖 AI Summary
Googleは検索結果のニュースヘッドラインをAI生成に置き換える実験を行っていると、ヴェージュが報告しています。同社は以前にも似たようなことをGoogle Discoverで試した後、従来の「10の青いリンク」でもヘッドラインを変え始めています。ヴェージュのスタッフが複数例を見つけており、Googleが記事を書いたものではなく別のものに置き換えたケースがあり、時として意味が変わる場合もあります。
現在の実験は狭く、完全な展開には至っておらず、Google側は具体的な規模について言及しませんでした。また、ニュースだけでなく他のウェブサイトも検索結果でどのように表示されるかを調整しているとのことです。
これらの変更されたヘッドラインはまだ少数であり、Google Discoverほど荒唐無稽なものではありません。ただし、GoogleがAIを使用して生成したヘッドラインが実際には使用されないことを強調しています。
関連記事：アマゾンは4本足のロボットを車輪付きで配達に試験的に導入計画；BBCはAI要約が現実のニュースを荒唐無稽なものにする例を見つけた；Googleの新AIツールは新聞サイトを打撃に；GoogleのAIはユーザーを誤導したと報告；電話番号の一部は詐欺の可能性がある；Google DiscoverはAI生成のヘッドラインで時折事実と異なる内容を提示。
"Google is beginning to replace news headlines in its search results with ones that are AI-generated," reports the Verge:
After doing something similar in its Google Discover news feed, it's starting to mess with headlines in the traditional "10 blue links," too. We've found multiple examples where Google replaced headlines we wrote with ones we did not, sometimes changing their meaning in the process. For example, Google reduced our headline "I used the 'cheat on everything' AI tool and it didn't help me cheat on anything" to just five words: "'Cheat on everything' AI tool." It almost sounds like we're endorsing a product we do not recommend at all.
What we are seeing is a "small" and "narrow" experiment, one that's not yet approved for a fuller launch, Google spokespeople Jennifer Kutz, Mallory De Leon, and Ned Adriance tell The Verge. They would not say how "small" that experiment actually is. Over the past few months, multiple Verge staffers have seen examples of headlines that we never wrote appear in Google Search results — headlines that do not follow our editorial style, and without any indication that Google replaced the words we chose. And Google says it's tweaking how other websites show up in search, too, not just news.
The good news, for now, is that these changed headlines seem to be few and far between, and they're not yet the kind of tripe we've seen in Google Discover. (For example, Google Discover told me this week that the PlayStation Portal was getting a 1080p streaming mode, when it actually got a higher bitrate mode instead.) Compared to that and other lying Google Discover headlines like "US reverses foreign drone ban" — on a story reporting the opposite — the nonsense headlines we're seeing in Google Search are downright tame.
The article points out that Google "originally told us its AI headlines in Google Discover were an experiment too. A month later, it told us those AI headlines are now a feature..."
"Google confirmed that the test uses generative AI, but claimed that 'if we were to actually launch something based on this experiment, it would not be using a generative model and we would not be creating headlines with gen AI'..."
Read more of this story at Slashdot.
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