Sony Pictures chief Tom Rothman urged theater owners to cut down the roughly 30 minutes of trailers and ads before movies. "Get off the ad crack," Rothman told the audience at CinemaCon this week. "Get rid of the endless advertising and substantially shorten the long pre-shows." Variety reports: He noted that frequent moviegoers now show up a half hour late to avoid all the spots (something that reserved seating has made easier than ever before). Rothman said that means many people "don't even see the trailers," which results in "enticements gone to waste." Rothman predicted that the 2026 box office, which has already benefitted from hits like "Super Mario Galaxy Movie" and "Project Hail Mary," will rebound in a big way. But he acknowledged that attendance still trails pre-pandemic levels. Rothman has been a vociferous defender of the big screen, pushing studios to embrace longer windows so that movies will stay in cinemas longer. That was a theme that Rothman returned to at CinemaCon, pressing exhibitors to hold strong and agree not to show movies that quickly appear on streaming services or on-demand platforms. "Enforce longer windows," Rothman said. "Yes, even if that means you cannot play every film." In addition to stumping for exhibition, Rothman has practically begged Hollywood to invest in new stories along with all the franchise fare. In a recent New York Times op-ed, for instance, Rothman, the longest-serving studio chief, wrote, "For all the success of films driven by existing intellectual property, originality is essential to movies. Neither movie theaters nor the art form itself can survive without at least some originality. After all, you can't make a sequel to nothing."

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Hundreds of theatres are now showing a new documentary called The AI Doc: Or How I Became An Apocaloptimist. Variety calls it "playful and heady,"edited "with a spirit of ADHD alertness." The New York Times suggests it "tries to cover so much that it ends up being more confusing than clarifying, but parts are fascinating." But the Los Angeles Times calls it an "aggravating soup of information and opinion that wants to move at the speed of machine thought." So while co-director Daniel Roher asks whether he should bring a child into a world with AI, "Perhaps more urgently, should Roher have made an AI doc that treats us like children?" First, he parades all the safety doomers, seeming to believe their warnings that an unfeeling superintelligence is upon us and we can't trust it. Then, sufficiently disturbed, he hauls in the AI cheerleaders, a suspiciously positive gang who can envision only medical miracles and grindless lives in which we're all full-time artists. Only then, after this simplistic setup where platitudes reign, do we get the section in which the subject is treated like the brave (and grave) new world it is: geopolitically fraught, economically tenuous and a playground for billionaires. Why couldn't the complexity have been the dialogue from the beginning, instead of the play-dumb cartoon "The AI Doc" feels like for so long? Maybe Roher believes this is what our increasingly gullible, truth-challenged citizenry needs from an explanatory doc: a flashy, kindhearted reminder that we're the change we need to be. Read more reactions here and here. Mashable warns the documentary's director "will ultimately craft a journey that feels like a panic attack in real time. In the end, you may not feel better about mankind's chances against the rise of AI. But you'll likely feel less helpless in the future before us all." They also point out that the film "shares some ways its audience can more actively be apart of the conversation, and provides a link to the film's website for engagement," where 6,948 people have now signed up for its newsletter. ("Demand a seat at the table," urges its signup button, under a warning that "Government and AI companies are designing our future without us. We need to reclaim our voice in shaping the future of AI...")

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Hundreds of theatres are now showing a new documentary called The AI Doc: Or How I Became An Apocaloptimist. Variety calls it "playful and heady,"edited "with a spirit of ADHD alertness." The New York Times suggests it "tries to cover so much that it ends up being more confusing than clarifying, but parts are fascinating." But the Los Angeles Times calls it an "aggravating soup of information and opinion that wants to move at the speed of machine thought." So while co-director Daniel Roher asks whether he should bring a child into a world with AI, "Perhaps more urgently, should Roher have made an AI doc that treats us like children?" First, he parades all the safety doomers, seeming to believe their warnings that an unfeeling superintelligence is upon us and we can't trust it. Then, sufficiently disturbed, he hauls in the AI cheerleaders, a suspiciously positive gang who can envision only medical miracles and grindless lives in which we're all full-time artists. Only then, after this simplistic setup where platitudes reign, do we get the section in which the subject is treated like the brave (and grave) new world it is: geopolitically fraught, economically tenuous and a playground for billionaires. Why couldn't the complexity have been the dialogue from the beginning, instead of the play-dumb cartoon "The AI Doc" feels like for so long? Maybe Roher believes this is what our increasingly gullible, truth-challenged citizenry needs from an explanatory doc: a flashy, kindhearted reminder that we're the change we need to be. Read more reactions here and here. Mashable warns the documentary's director "will ultimately craft a journey that feels like a panic attack in real time. In the end, you may not feel better about mankind's chances against the rise of AI. But you'll likely feel less helpless in the future before us all." They also point out that the film "shares some ways its audience can more actively be apart of the conversation, and provides a link to the film's website for engagement," where 6,948 people have now signed up for its newsletter. ("Demand a seat at the table," urges its signup button, under a warning that "Government and AI companies are designing our future without us. We need to reclaim our voice in shaping the future of AI...")

Read more of this story at Slashdot.