Sony is building a program to let advertisers buy ads in PlayStation games. From a report: It's doing testing with adtech partners to place in-game ads, similar to an initiative by rival Microsoft. The program is expected to launch before the end of the year. Sony is working on a plan to put ads inside PlayStation games, sources said, similar to a move by Microsoft to run ads in Xbox. Three people who are involved in the plans said Sony is doing testing with adtech partners to help game developers create in-game ads through a software developer program. The idea is to encourage developers to keep building free-to-play games, which have soared in the pandemic, by giving them a way to monetize them, they said. PlayStation's current ad inventory is limited to in-menu ads like game publishers promoting their own titles in the console's store, the sources said. PlayStation also serves ads on streaming video to people who stream via their consoles through apps like Hulu .

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A ban on booze has led to parched throats and dry toast. From a report: The love-it-or-loathe-it spread, invented in Britain at the start of the 20th century, is an extract of yeast. It is most commonly eaten spread thinly on buttered toast, but it can also be used to add a rich, vegan-friendly umami flavour to soups, stews and sauces. In South Africa Marmite is indeed thinly spread. Shoppers first noted shortages at the beginning of the covid-19 pandemic, when South Africa banned alcohol sales in an attempt to free up beds in hospitals that would otherwise be filled with tipsy drivers or drunken brawlers. The ban had an unexpected consequence. With beer sales on ice, South Africa's main breweries sharply reduced their production. With much less lager fermenting in their vats, they were also producing far less brewer's yeast, the beery by-product that is the main ingredient of Marmite. Through the course of the pandemic, South Africa imposed four separate alcohol bans, each one of which dealt a blow to Marmite production. Nine months since the lifting of the last prohibition, production ought to have recovered, allowing shops to refill their shelves. Yet it has not. When your correspondent recently walked the aisles of 15 grocery stores in Johannesburg, 12 had no Marmite at all. In the three remaining shops a total of just seven jars could be found, of which three appear to have escaped purchase by hiding behind jars of Bovril, a beef-based cousin of Marmite. The branch manager of a large store in eastern Johannesburg says that deliveries still dribble in but fly off the shelves in an instant. That the shortage continues is because of another hiccup in the supply chain. Pioneer Foods, the local manufacturer of Marmite, reportedly said that its production has been slowed by a shortage of sodium carbonate, which is used in the manufacturing process. Muckraking by the Daily Maverick, a local paper better known for exposing political scandals than for scrutinising sandwiches, found that intermittent cuts in the water supply were also affecting the country's only Marmite factory.

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Netflix shares lost over a third of their value on Wednesday after the company reported its first drop in subscribers in a decade, leaving Wall Street questioning its growth in the face of fierce competition and post-pandemic viewer fatigue. From a report: The streaming pioneer's shares fell 37% to $220.40 and were headed for their worst day in nearly 18 years if the losses hold. More than a dozen analysts rushed to temper their views on a stock that has been a red-hot market performer in the past few years. "Netflix is a poster child for what happens to growth companies when they lose their growth," said Kim Forrest, chief investment officer at Bokeh Capital Partners in Pittsburgh. Elon Musk weighed in on Netflix's subscriber loss by responding to a Slashdot tweet, saying "the woke mind virus" is making the streaming platform "unwatchable." He added, "Can they please just make sci-fi/fantasy at least *mostly* about sci-fi/fantasy?"

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FaceTime users are getting bombarded with group calls from numbers they've never seen before, often as many as 20 times in short succession during late hours of the night. From a report: Griefers behind the pranks call as many as 31 numbers at a time. When a person receiving one of the calls hangs up, a different number will immediately call back. FaceTime doesn't have the ability to accept only FaceTime calls coming from people in the user's address book. It also requires that all numbers in a group call must be manually blocked for the call to be stopped. "I got my first facetime spam starting 4 days ago," one user reported to an Apple support forum earlier this month. "It has been non-stop, over 300 numbers blocked so far. My 3 year old daughter has been accidentally answering them and going on video without a t-shirt on." The high volume of callbacks appears to be the result of other people receiving the call dialing everyone back when the initial call fails shortly after answering. As more and more people receive follow-on calls, they too begin making callbacks. Apple provides surprisingly few ways for users to stop the nuisance calls. As noted earlier, users can block numbers, but this requires manually blocking each individual person on the group call. That's not an effective solution for people receiving dozens of group calls, often to a different group of people in a short period of time, often in the wee hours.

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