Microsoft MVP Loryan Strant has created the Microsoft Rebrand Registry, cataloging 72 Microsoft products and the 158 names they've had over the years. His analysis finds that Microsoft product names survive an average of two years and eleven months. The site even predicts which products are most likely to get renamed next, "by considering the amount of time the current name has applied, prior names, and the frequency with which Microsoft changes names of products in the same family," reports The Register. "That methodology led him to suggest an 'elevated' likelihood of name changes for the Azure App Service, Azure SQL Database, Azure DevOps, and Microsoft Dynamics 365 Field Service." From the report: Readers may remember that Strant has also created the site Let Me Correct That For You, which lists the exact names of Microsoft products -- an effort he told The Register he thinks is useful because Microsoft in its wisdom uses Camel Case for names like PowerPoint but went with conventional capitalization for Copilot. Another of his sites immortalizes Microsoft cloud product logos. He's also created HumbledandHonored.com, a site that generates social media posts MVPs can use to announce they have earned or retained Microsoft's awards. Strant told The Register that the Rebrand Registry came about after some banter between himself and other MVPs, during which the topic of Microsoft's many product name changes came up. He decided to do something about it.

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Microsoft has been steadily scaling back its China presence, closing at least 15 branch offices and joint ventures over the past five years as Beijing favors domestic software. U.S. export controls also make it harder to grow its cloud and AI businesses, leaving the market with relatively little economic upside. Reuters reports: Microsoft took a major hit from the erosion of trust between Washington and Beijing, the five people said. China has since 2017 pushed the use of domestic software, which Beijing sees as more secure and whose quality is increasingly competitive with Windows and Office. U.S. restrictions, including export controls on advanced technology, have meanwhile hindered efforts to scale Microsoft's lucrative AI and cloud businesses in China. [...] Microsoft ultimately decided to remain because it had carved out a profitable business servicing Chinese companies like TikTok owner ByteDance, which need Western technology to manage overseas operations, according to three people familiar with the matter. The company also believed that it needed a presence to maintain access to China's world-class engineering talent, two of them said. Microsoft had also cultivated a relationship with the government that is among the deepest of any tech company, its former China head Alain Crozier told Reuters. "Because of the geopolitics ... some days it's a little bit harder, but we never had a crisis," he said. A Microsoft spokesperson did not address questions about the firm's deliberations on its China business but said it operates in a regulatory "environment that applies to every international supplier" and that it remains committed to the Chinese market. The state of Microsoft's China business reflects market competition, regulatory demands and technological trends, the company said.

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