🤖 AI Summary
TechCrunch による報告によると、Bluesky のモバイルアプリの月間アクティブユーザー数は2026年6月に1040万人で、前年比で27.2%減少している。さらに、7月の日間アクティブユーザーも前年比で25.6%減少し約300万人となっている。これによりBlueskyのアプリは、2024年末におけるピークから半分以上減っている。
しかし、残存するユーザーは粘着度が高く、6月の粘着率（日間アクティブユーザーに対する比率）は大約29%でThreadsとほぼ同じである。
新CEOのToni Schneiderはこれらの数字を心配していない可能性があり、Blueskyアプリよりもその下に構築されたプロトコル「AT Proto」を支える社会的なアプリやサービスの成長に焦点を当てている。既存プロジェクト如きBlackSkyやEuroskyは成長している一方で、 Skylightなどの一部のAT Protoアプリも早期の成功を収めている。またBluesky自体にも新たな製品如きAIサポートツールAttieが追加され、プライベートデータサポートの導入も計画されている。
しかし、Threadsの日間アクティブユーザーは21.3%増加し、47160万人と激増している。ThreadsにはXよりも約66%多くの月間アクティブユーザーがあるという。
一方でBlueskyは、公的な場面だけでなくプライベートなネットワーキングやコミュニティにも興味を持つ新たなユーザー層から関心を集めることを目指す。
An anonymous reader shared this report from TechCrunch:
According to data from digital intelligence provider Similarweb, Bluesky's mobile app had 10.4 million monthly active users worldwide in June 2026, down 27.2% year-over-year. In addition, mobile daily active users continued to decline, falling 25.6% year-over-year in July to around 3 million... Bluesky's app has lost more than half its monthly active users from its late-2024 high... Its quarterly average was around 22.1 million monthly active users in the fourth quarter of 2024, Similarweb's data indicates, and it declined to 10.7 million in the second quarter of 2026. That's a decline of around 52%.
While Bluesky's numbers are down, those who stuck around are committed. Its smaller community remains relatively active, with a stickiness rate (the ratio of daily to monthly active users) of roughly 29% in June, about the same as Threads.
For Bluesky's new CEO, Toni Schneider, these numbers may not be as concerning. The company is not entirely focused on making Bluesky (the app) succeed, but on making it possible for the underlying protocol (AT Proto) to power a growing number of social apps, services, and communities. That's something that is now taking place, as projects like BlackSky and Eurosky are growing, while some AT Proto apps like the video-focused Skylight have found early traction, too. In addition, the company has launched new products, like the AI-powered research tool Attie, and is now working on adding support for private data to Bluesky. The latter could generate new interest in Bluesky from a different type of user — those less interested in the public square, and more interested in private networking and communities.
But on Threads in July of 2026, daily active users were up 21.3% year-over-year to 147 million, the article points out, and website visits were up 112% year-over-year to 471.6 million. And Threads now appears to have roughly 66% more monthly active users than X.
Read more of this story at Slashdot.
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