The Dallas Business Journal reported Monday that the U.S. multinational paper goods company Kimberly-Clark announced "that its researchers identified and advanced patented technology transforming fibers from hesperaloe, a low-water-use plant with pointy leaves that thrives in the southwest region of the country, into material for paper towels." Discovering an alternative to conventional wood fiber "could reshape how the company, and the industry at large, manufactures products," according to article. And the move comes "amid growing pressure on manufacturers regarding their reliance on wood fibre from freshly felled trees," reports The Telegraph. "Campaigners claim that more than one million trees are cut down every day..." Unlike trees, hesperaloe can be grown on dry, low-quality farmland unsuitable for most food crops and harvested much more quickly. Kimberly-Clark said it had tested more than 70 potential materials before settling on hesperaloe. Earlier candidates included wheat straw, corn waste, seaweed, algae and chicken feathers. The US consumer goods giant will now develop the fibre at a pilot factory in Yuma, Arizona, working with local growers to determine whether the crop can be cultivated for commercial use in its tissue products. "This represents an exciting moonshot for Kimberly-Clark and the culmination of more than two decades of materials and plant science expertise," said Craig Slavtcheff, who is helping develop the new toilet paper. However, the company said products made from hesperaloe remained years away from supermarket shelves, with further research needed before the fibre could be produced at the scale required for global manufacturing. The US-based company has invested about $250m (£190m) in the project and filed more than 30 patents linked to the technology.

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