Shutterfly recently moved its photo libraries to Amazon's cloud division — and became one of the companies that stopped using Oracle for it database management, Bloomberg reports:
Businesses are opting to align with newer providers such as MongoDB Inc., Databricks Inc. and Snowflake Inc. instead of Oracle, the sector stalwart, as a result of changes across the enterprise technology landscape.
The move to the cloud is challenging the systems of the past. Newer providers are also making it much easier to adopt their technology directly, alleviating the need for corporate purchasers to negotiate large contracts with salespeople and allowing end users to more easily pick their own tools. Offerings from the newer software makers can also be deployed without large teams of database administrators that are typically needed to support Oracle's products, a cost-saver for organizations that would otherwise have to fight against other businesses for these in-demand engineers. The evidence of the shift is widespread. JPMorgan Chase & Co. chose Cockroach Labs Inc. as the database vendor to support its new retail banking application in Europe. Nasdaq Inc. is working with closely held Databricks and Amazon.com Inc.'s Amazon Web Services, among others, in its quest to upgrade from on-premises Oracle data repositories. Alongside AWS, database products from rival cloud vendors Microsoft Corp. and Alphabet Inc.'s Google Cloud are also growing quickly. And many businesses, like JetBlue Airways Corp. and Automatic Data Processing Inc., are tapping Snowflake to help store and analyze corporate data to power sales dashboards, among other uses....
Collectively, the initiatives are just a small fragment of the estimated $155 billion database market. But it's evidence of a tectonic shift happening within the industry, one that is threatening the leadership status Oracle cultivated over the past 43 years, ever since co-founder Larry Ellison and his team brought to market the first relational database, or one in which information was organized in tables that could be more easily accessed, manipulated and analyzed.... Oracle doesn't disclose financial results specifically for its database business. Much of that revenue comes from providing support and maintenance for existing customers versus new sales. But Oracle's influence is slowly fading. While it owned an estimated 27% of the database market in 2019, that fell to 24% in 2020, per Gartner. In the same time frame, Amazon went from 17% market share to almost 21%.
Oracle declined to comment for this story. Rivals are growing quickly. At MongoDB, for example, sales rose 57% to $285 million in the most recent quarter. Those results, analysts and company executives say, indicate businesses are using MongoDB for increasingly larger projects.... Oracle makes a significant portion of its revenue on existing customers. Every few years, when companies have to renew their contracts, Oracle can raise prices for maintenance and support — a business with margins hovering around 95%, according to Craig Guarente, a 16-year veteran of Oracle who is now CEO and co-founder of consulting firm Palisade Compliance.
"The entire profit of the company comes from Oracle database maintenance," he said. With each contract negotiation, "you go from paying $20 million a year, to $30 million a year, to paying $50 million a year."
Read more of this story at Slashdot.
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