Microsoft MVP Loryan Strant has created the Microsoft Rebrand Registry, cataloging 72 Microsoft products and the 158 names they've had over the years. His analysis finds that Microsoft product names survive an average of two years and eleven months. The site even predicts which products are most likely to get renamed next, "by considering the amount of time the current name has applied, prior names, and the frequency with which Microsoft changes names of products in the same family," reports The Register. "That methodology led him to suggest an 'elevated' likelihood of name changes for the Azure App Service, Azure SQL Database, Azure DevOps, and Microsoft Dynamics 365 Field Service." From the report: Readers may remember that Strant has also created the site Let Me Correct That For You, which lists the exact names of Microsoft products -- an effort he told The Register he thinks is useful because Microsoft in its wisdom uses Camel Case for names like PowerPoint but went with conventional capitalization for Copilot. Another of his sites immortalizes Microsoft cloud product logos. He's also created HumbledandHonored.com, a site that generates social media posts MVPs can use to announce they have earned or retained Microsoft's awards. Strant told The Register that the Rebrand Registry came about after some banter between himself and other MVPs, during which the topic of Microsoft's many product name changes came up. He decided to do something about it.

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