Bilibili, often described as China's answer to YouTube, is relaunching its international app and preparing an English-language site as part of a broader push into the U.S., Europe, Japan, and other markets. The company is courting Western creators like MrBest, hiring community and moderation staff globally, and building tools for brand partnerships. Semafor reports: The revamped international app no longer requires identity verification -- meaning users can sign up without having to provide a passport or ID document, which were long required of overseas users on its main Chinese platform, according to what appears to be a newly created account on X marketing the platform to global creators. "Yes bilibili is going global," the account wrote, adding that content-wise, the US and Chinese sites will be the same. In a document recently shared in a Discord chat for Bilibili creators, the company pitched itself as a place for influencers to make money and connect with "Gen Z Coded, affluent and well-educated" users. A marketplace for international users to connect with brands for sponsored content is "in development," according to the presentation. The deck also showed creators how to post videos on its Chinese website, adding that an English version is "coming soon. We are working hard."

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