🤖 AI Summary
**要約（日本語）**
2024年スーパーボウルは「初のAIスーパーボウル」と呼ばれ、AI企業が大量の広告費を投入したことが話題になっている。ワシントン・ポストによれば、昨年だけでAI関連広告に 17億ドル以上が費やされ、今年はその勢いが止まらないが、世論調査では米国民の大半がAI広告に対して否定的な姿勢を示している。
スレートは、過去のスーパーボウル広告が産業バブルの前兆となった例を挙げて警鐘を鳴らす。
- **暗号通貨（2022年）**：サム・バンクマン＝フリードが出資した広告が後のバブル崩壊と結びつき、同業者は再び出稿していない。
- **サブプライム住宅ローン（2000年代中盤）**：Ameriquest の広告が金融危機の前触れと見なされた。
- **ドットコムバブル（2000年）**：Pets.com などのサイトが大量広告で注目されたが、すべて破綻した。
今年のAI広告も同様に、業界内で巨額の資金が相互に循環し、インフラ整備への抵抗や投資リスクが高まっているにもかかわらず、スーパーボウルへの出稿に多額を投入している点が「バブル」の兆候とされる。メタは「地方の雇用創出」を訴える広告で政策決定者への働きかけを狙うが、報道は「消費者が好まない未来像を売り込んでいる」と指摘。広告が製品や産業への不安感を払拭できるかという古くからの疑問に対し、マーケティング専門家は「できない」と結論付けている。
**結論**：AI企業のスーパーボウル広告ブームは、過去のバブル崩壊を予告した広告キャンペーンと類似しており、消費者の不信感と相まって、近い将来にAI産業全体の調整や縮小が起こる可能性が示唆されている。
It's the first "AI" Super Bowl, argues the tech/business writer at Slate, with AI company advertisements taking center stage, even while consumers insist to surveyors that they're "mostly negative" about AI-generated ads.
Last year AI companies spent over $1.7 billion on AI-related ads, notes the Washington Post, adding the blitz this year will be "inescapable" — even while surveys show Americans "doubt the technology is good for them or the world..."
Slate wonders if that means history will repeat itself...
The sheer saturation of new A.I. gambits, added to the mismatch with consumer priorities, gives this year's NFL showcase the sector-specific recession-indicator vibes that have defined Super Bowls of the past. 2022 was a pride-cometh-before-the-fall event for the cryptocurrency bubble, which collapsed in such spectacular fashion later that year — thanks largely to Super Bowl ad client Sam Bankman-Fried — that none of its major brands have ever returned to the broadcast. (... the coins themselves are once again crashing, hard.) Mortgage lender Ameriquest was as conspicuous a presence in the mid-2000s Super Bowls as it was an absence in the later aughts, having folded in 2007 when the risky subprime loans it specialized in helped kick off the financial crisis. And then there were all those bowl-game commercials for websites like Pets.com and Computer.com in 2000, when the dot-com rush brought attention to a slew of digital startups that went bust with the bubble.
Does this Super Bowl's record-breaking A.I. ad splurge also portend a coming pop? Look at the business environment: The biggest names in the industry are swapping unimaginable stacks of cash exclusively with one another. One firm's stock price depends on another firm's projections, which depend on another contractor's successes. Necessary infrastructure is meeting resistance, and all-around investment in these projects is riskier than ever. And yet, the sector is still willing to break the bank for the Super Bowl — even though, time and again, we've already seen how this particular game plays out.
People are using AI apps. And Meta has aired an ad where a man in rural New Mexico "says he landed a good job in his hometown at a Meta data center," notes the Washington Post. "It's interspersed with scenes from a rodeo and other folksy tropes, in one of . The TV commercial (and a similar one set in Iowa), aired in Washington, D.C., and a handful of other communities, suggesting it's aimed at convincing U.S. elected officials that AI brings job opportunities.
But the Post argues the AI industry "is selling a vision of the future that Americans don't like." And they offer cite Allen Adamson, a brand strategist and co-founder of marketing firm Metaforce, who says the perennial question about advertising is whether it can fix bad vibes about a product.
"The answer since the dawn of marketing and advertising is no."
Read more of this story at Slashdot.
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