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AI Is Coming for Car Salesmen

著者: BeauHD
2026年4月11日 00:00

🤖 AI Summary

AIは車販売員を置換する動きが現れている。韓国のEpikar社が開発したAI端末「Pikar Genie」は、顧客が商品に関する質問をすることができるよう設計されている。このシステムはまだ初期段階で、フランスのRenaultやBMW、Volvoは韓国でのディーラー店舗で使用している。現在はアメリカ市場への展開を検討中であり、少なくとも1つのアメリカのディーラーショールームではテスト実施されている。しかし、アメリカのディーラーコンサルタントFleming Fordは、「全自動化されたショールームにはまだ準備が足りていない」と指摘している。彼は「ショールームはただ車を買う場所だけでなく、信頼できるアドバイザーを選ぶ場でもある」と述べている。
An anonymous reader quotes a report from The Drive: An auto dealer software company is pitching AI-powered kiosks designed to replace car salesmen on showroom floors. Automotive News says the industry is "skeptical." But be honest -- would you really rather deal with the average car lot shark than a computer? Epikar, a South Korean company that cooks up digital management solutions for car dealers, has named its new AI invention the Pikar Genie. The idea is that customers can talk to this device, ask it product questions, and basically do everything you'd do with a car salesman except for actually closing the deal and signing paperwork. Renault, BMW, and Volvo are already using some Epikar products at South Korean dealerships, but this new customer-facing AI product is still in its infancy. AN reported that "Renault assigns three salespeople to its Seoul showroom enhanced with Epikar automation compared with six for other Renault showrooms in South Korea," according to Epikar CEO Bosuk Han. The company's now looking to expand into America and is apparently already testing its products at at least one dealership stateside. Car-dealer consultant Fleming Ford (Director of Strategic Growth at NCM Associates) said U.S. dealerships "aren't ready for fully automated showrooms." "The showroom isn't just where you buy a car," Automotive News quoted him saying. "It's where you decide who to trust to help you to choose the right car."

Read more of this story at Slashdot.

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